Economists speculate that reputation will play a major factor in the future economy. A great way to begin shaping your dental practice’s public persona and reputation is by sprucing up your social-media pages, such as Facebook, Twitter and the like. Social media is much more than an easy way to share vacation photos with friends; it’s also useful as a powerful marketing tool for your dental practice that allows you to reach countless people with a minimal investment of time.
Here are three ways you can use your social-media pages to take control of your practice’s reputation and credibility:
- Interact with your social-media followers.
Regularly posting to your social-media pages can go a long way in building credibility with both current and potential patients, especially if you take time to respond to reader comments and answer questions. When a visitor on your social-media page sees current and interactive posts from you, they are more likely to follow your page.
However, the quality of your posts is just as important as the quantity of posts on your page. Studies show that a Facebook page with one or two high-quality posts per day receives 40 percent higher user engagement than a page with three or more posts per day!
- Offer industry-related advice, for free!
Provide occasional tips or advice to your readers totally for free. Internet users are becoming savvier, so you shouldn’t insult your readers by trying to cleverly disguise a sales pitch as “free” advice. Doing so could negate all of the hard work you’ve done to boost your reputation through social media!
Nielsen reports that 92 percent of consumers trust media found by word-of-mouth recommendations from friends more than any other form of advertising. Offering free advice with no strings attached, like a “tip of the week”, insight into various dental procedures or services, or a free e-book download on oral health, is a good way to begin earning the trust of your followers.
- Share news and developments that impact your industry.
By using social media to share dental industry news and developments, you position yourself as the well-informed expert on the subject that you are. Keep in mind you only have about eight seconds to grab your readers’ attention, so you should use layman’s terms in your post when possible to keep readers engaged.
For example, in the dental business, you might share a story from your blog about the newest cosmetic surgery techniques, but try to avoid using too much industry jargon. Although the jargon might make you sound smarter, the post won’t be helpful for readers if their eyes glaze over from boredom! You want to be a resource for them to better understand the things that they are interested in.
The bottom line is that posting engaging and helpful industry-related content on a regular basis allows you to connect with readers and take control of your reputation through social media.