How a Dental Practice Can Market On Instagram

They say a picture is worth a thousands words.  In that case, using photography and video to market your dental practice is a great way to communicate with a growing patient base.  Instagram is a popular form of social media used by more than 300 million people worldwide, every month.  The best part, it’s a free form of advertising for your dental practice.

Why Use Instagram

Instagram users often search their favorite brands and businesses to follow.  By posting the right images, you can draw in new followers interested in what you have to offer.  Brand recognition is essential.  Instagram is such an effective tool to encourage liking and sharing.  By setting up a photo booth, having props on hand, setting up a hashtag for use by patients in your practice or even having a patient photo contest, you can get likes and shares by simply being the backdrop for these images and videos.  See more on this below.  Lastly… be sure you have a HIPAA form signed by each and every patient!

Contests and Promotions

Some dental offices choose to run contests or special promotions exclusively for followers as an added incentive to follow.  They will typically require followers to re-post a specific image from the account and use hashtags.  Your followers post the image and your name on their Instagram, allowing you to reach everyone that follows them.  Anyone who wants to join the contest must follow your account and post the image as well.  You may also want to offer a discount for any patients who follow your Instagram account.

Hashtags

Hashtags are very important. When you include a hashtag under the image, that specific image shows up whenever someone searches the hashtag.  Not only does it generate likes, but also followers.  Don’t be afraid to get creative when it comes to hashtags. Keep them relevant and include a mix of simple and creative hashtags.

Follow Others

Follow other accounts.  Ideally, aim to follow your target audience.  Many people follow accounts back, especially accounts that like and comment on their photos.  A free tip of advice to gain followers and add some validity to your brand… search hashtags for keywords like “follow4follow” or “followback” to get your account established more quickly.

Avoid Paying for Likes or Followers

Since the goal is to reach new patients and get your name out there, avoid buying likes or followers. There are numerous sites that promise “real” followers, but they are typically robots that are eventually deleted from Instagram.  Don’t fall into this trap.  You can build a solid audience organically.

Advertise Your Instagram

Let your patient base know you have an Instagram account by posting the username on your other social media pages, such as Facebook, Twitter and LinkedIn.  Encourage people who visit your website to also follow your Instagram and other pages for support, coupons, promotions, etc.

If you have more questions or you’re interested in having a Free Dental Practice Marketing Audit done of your website, just fill out the form or call our office today!  GrowPracticeGrow is a team of dental marketing experts who get new patients in your chair.  Want results or more bang for your marketing buck?  Contact us, today!

5 Dental Marketing Tips for Local SEO

Local SEO matters to your dental practice because it helps Google searchers bring up results for businesses close to them geographically. The numbers speak for themselves; according to a Google study published in May 2014, 80 percent of consumers turn to search engines to find local information, 50 percent — who search for a local business on a smartphone — stop by the business within 24 hours. The first tip for any business to maximize local SEO is to take advantage of Google My Business to reach search engine searchers, Maps searchers and G+ searchers.

1. Use Google My Business

Google My Business offers a user-friendly, integrated approach to local SEO and is targeted toward small businesses like your dental practice.  Click “Get on Google” to claim your dental practice, and be sure to optimize your information with accurate and relevant keywords, images, business hours and so on. Google encourages you to be specific.

2. Practice Consistency

Many organizations have a style book to ensure consistent material. Follow this concept with local SEO, and use the same NAP (name, address and phone number) and NAP style across all websites and platforms.  Your hours, staff listings, maps and “About Us” information should be the same.

3. Include Local, Targeted Keywords

When it comes to your keywords, you need to be specific and describe your practice as more than simply “dentist.”  You should know this wording is not enough; to best reach potential patients, you should also include city name and even neighborhood name: “Johnson County dentist,” “Johnson County dental” and “Leawood Kansas dentist.”  You also want to include more detail about your services, such as general dentistry, Cerec, sleep apnea, cosmetic dentistry and the like, and pair with them with geographic keywords. Use this approach for social media posts, too.

4. Add the Information Consumers Want

What are consumers curious about when they research dental practices online? Most often, they want to see address, phone number, proximity, hours, forms of payment accepted and much more. Include this information wherever possible online.

5. Remember Third-Party Search Sites

Google My Business is a must-do, but other site like Yelp, Bing, Manta, Yellow Pages and Refer Local are important as well.  More folks will find your dental practice as your Internet presence expands, so joining social media platforms like LinkedIn and Foursquare is a great move.

Bonus tip: Make your website mobile friendly to boost Google rankings and patient happiness.  If you have any additional questions or need help with your dental marketing, feel free to shoot me an e-mail.  I’d be happy to assist your dental practice!

Website Ranking: How it works & why it matters

The realm of Internet marketing can be a harsh landscape, if you aren’t well-versed in many of the important techniques companies utilize to remain visible and competitive on the Web. While there are many Internet marketing methods, the ultimate goal of each is the same: to increase website ranking, which subsequently improves online visibility and ensures that your site is found first, before those of your competitors.

What Exactly Is Website Ranking?

Website ranking is essentially a place in a list. The higher you are on the list, the more likely you are to be seen by those searching for you. It doesn’t matter how well your website has been designed, or how good the products you sell are—if you don’t achieve a strong website ranking, your website may never be found.

The categorization of your website is determined by the relevance of your website to specific search criteria—namely the keywords and keyphrases utilized in your website content and other sources that link back to your site.

The search engines consistently browse through the millions of existing webpages, online PDF files, images and videos, and index them according to their content or titles. When someone enters a search request into the search engine’s search box, the relevant websites appear in a list, ranked according to the relevance determined by the search engine.

How is my website affected by website ranking?

As mentioned above, if you don’t rank highly in relation to relevant keywords and keyphrases, your website might not appear on the first or second pages of search results, which is detrimental, because most consumers don’t bother to look past the second page of results.

Consider your own search habits: imagine you are searching “sushi restaurant in Smithfield.” You will be presented with pages of results, but how many will you actually look at? You might not even go past the first page if you find one you like. That is the same consumer behavior exhibited by millions, which is why it is vitally important for your website to appear as high as possible in the ranking.

How can I improve my ranking?

SEO or search engine optimization is the first step in establishing a strong page ranking and increasing your online visibility.  By finding keywords you want to associate with your business, strategically placing those words in your content, using correct meta tags, image naming, providing unique and effective content and much more, you can get your website ranking and traffic up in no time at all.  SEO is a complex subject, much too complex for a brief summation in this post.  Optimizing your website to rank well on Google requires a mixture of several different strategies.  I would encourage you to reach out to me or another marketing professional to further discuss your options and how to get your site ranking on the first page of search in your area. 

6 Reasons Dentists Need Video Marketing

Video is a crucial part of any successful digital marketing plan.  The plan for your dental practice needs to include a blog full of rich, original content and a video library.  This influential form of media has the ability to deliver your message in a way that other types of marketing simply cannot.  With the advancement of smart phones, tablets and social media, your business stands to lose valuable market share to your competitors if you fail to add a video component to your marketing mix.  Here are five reasons why your dental digital marketing plan absolutely must include video:

Video Packs a Punch

Studies show that one minute of video can be just as powerful as 1.8 million written words.  Because video content engages the viewer both visually and audibly, it builds a faster connection with the viewer and elicits a stronger response.

Video Can Increase Conversion Rates.
Video can significantly improve landing page conversion rates.  For every dental practice client we have, the ones who use video in their marketing have the best conversion rates.  Check out this case study by EyeView Digital, and if you’d like to talk with us about how to increase your new patient conversion rates schedule an appointment with your account manager:

Video Can Increase Search Engine Rankings

Kissmetrics reports that video appears in 70 percent of the top 100 search results listings.  By optimizing your video for search engine traffic, you stand to boost your rankings and achieve a higher SERP (search engine results page).

Video Helps Build Your Brand

Video can be a very effective way to express your practice’s values and build brand awareness.  Videos are versatile and can be easily shared on social media sites, blogs and other online channels.  As your videos circulate around the web, awareness of your brand will only grow stronger.

Video Creates Familiarity

Being a dentist, you’re a specialty service provider.  A service provider that many people are scared of.  Let’s be frank, going to the dentist is a scary and anxiety riddled situation for a huge chunk of the population.  If you use video content to create familiarity with patients before ever meeting face to face, you can help to eliminate the fear.  People generally trust someone they know more than a complete stranger, so it helps to become a familiar, trustworthy face to your future clients through video marketing.  Also, by allowing a new patient the ability to see your office, the staff they’re going to meet when they arrive, etc., you can make even the most anxious of patients feel a bit more at ease in your chair.

Video Drives Sales

Consumers are 85 percent more likely to purchase a product or service after watching a video about it, according to Invodo.  Do you want better case acceptance for Invisalign, CEREC, etc.?  Make videos about these solutions!  Tell patients you have them and why they need them!  Eventually, you’ll have patients calling your office requesting these products and solutions simply because they know what they are, how they work… and that YOU have them!

The message is clear: Video content needs to be a primary component of your dental practice’s digital marketing mix if you hope to stay relevant and competitive with today’s online consumers.  Are you not happy with your new patient numbers?  Interested in getting real practice growth through effective use of your marketing budget?  Contact us today for a FREE Practice Marketing Audit with a dental marketing expert from GrowPracticeGrow!