Optimizing Your Twitter Presence

Twitter is by far the most popular social media platform—witness the fervor created when President Barack Obama joined earlier this summer. It’s also a platform on which dental practices and brands can most easily interact with customers. Whereas Facebook and Instagram are marked as personal territory (with users who are highly protective of their privacy and often unwilling to engage in targeted ads or sponsored listings), Twitter is a much more open-ended space.

It’s a place where teenagers and presidential candidates alike regularly interact. Anyone with a @handle can join in the discussion. As such, it’s the perfect place to build a brand presence and connect with potential customers.  Here are three ways to build Twitter follows and help your brand grow.

 1. Ditch The “Hip” Language

And not just because there’s already a Twitter account dedicated to making fun of brands that say “bae.” Corporate accounts that try to use teenage slang stand out like the dad at a homecoming dance. It’s fake and inauthentic. While it may seem like a good idea to embrace slang, it ultimately looks like pandering. Of course, you can be funny. Just make sure you do it in a way that sounds like how you actually talk.

 2. Stagger Your Posts

Building a Twitter presence is all about constant visibility, so it doesn’t do you any good to log in and post 10 tweets once a week. But who can remember to tweet twice a day? That’s why it’s a good idea to invest in a social media management solution.  We offer social media management options specifically for dental practices, and there are quite a few automated apps you can purchase.  All of them come with the ability to pre-write tweets and schedule them to go live at a later date. That way, you don’t flood your customers’ pages but can still maintain an active presence, without being tied to your phone.

 3. Keep Your Customer Service Face On At All Times

One of the best things about Twitter is that it allows you to directly engage with your customers. What that also means is that many times, unsatisfied customers will take to Twitter in search of resolution. It’s important to keep in mind that these interactions are public, and a misstep can mean outrage, not only from the customer you’re tweeting to, but all of their followers, too. But don’t let that scare you away from engaging. A recent Forbes report found that 70% of Twitter social media complaints are ignored, which looks cold and uncaring on the part of the company. So keep your customer service face on, and always be willing to help. Even if you can’t solve the original problem, other users will notice the effort, which can translate to brand loyalty.

With these three tips, it’s easy to build an active and engaged Twitter presence—one that’s helpful, responsive, and witty (without being corny). Twitter puts you on the front line with your patient base, making it a powerful tool for any growing brand, as long as it’s used correctly!