How is your dental practice’s digital strategy working out? Are you paying a premium each month for SEO? It’s no surprise that time and hard work are required to reach the number one spot in search rankings, but you can boost your practice’s search presence right now! Here’s what you need to do:
Sign Up for Google My Business
Google My Business is Google’s free online directory. To see how it helps, do a Google search for dentist.
At the top of the page, you should see a few paid ads; below will be a map showing the dentists near you.
Google My Business is how Google receives updated information about the businesses on the map, including their website and phone number.
Get on Social Media
A social media presence boosts your search rankings. This increase comes from links you put on social media and from when your followers start sharing your links.
You only need a few minutes to set up a Twitter account and Facebook page, and you don’t need to invest much time maintaining them. Just make at least one post each day giving a piece of advice, announcing your new blog post or linking to a relevant news article.
Connect to Google Webmaster Tools
Google Webmaster Tools is a free online application that tells you what to do next to boost your search rankings. When you sign up and submit your website, you will receive details about anything that prevents search engines from reading it and how to fix the issue.
Over time, Google Webmaster Tools will tell you which keywords searchers are using to find your website. If the application discovers a keyword that’s missing or not doing well, it will suggest that you focus your SEO efforts on that keyword.
Reaching near the top of search rankings is easy, but taking over the number one spot, or even being at the top of page, is highly competitive. Many businesses know that searchers are almost 10 times more likely to click the number one result than the results on the bottom half of the page.