Google AdWords and Facebook Ads have their place in your marketing plan. However, they should be a supplement to the overall plan, not a cornerstone.
As you move through the Practice Marketing Roadmap, everything needs to be done in sequence but also in tandem. All of your marketing should work together to tell your story and promote your brand.
Many dentists have a “spend more make more” mentality when it comes to paid media. I caution against this as it can easily become a vacuum of time, money, and little to no results.
Having our dental marketing experts create and manage your pay-per-click campaigns keep spending intentional and focused. It’s not worth your time to manage your own marketing. You’ll be most profitable focused on dentistry. Let us help you!