Getting more traffic to your dental practice website, blog, and/or social media channels is a want of every dentist. In the modern digital age, it’s harmful not to have a strong online presence. Sadly, there is no “silver bullet” for increasing traffic.
Your content strategy and approach need to be FSCP. Focused. Strategic. Consistent. Patient. Those are the ingredients to success. I see practices that are doing a good job initially, but after a couple of weeks they abandon their strategy because it didn’t “do anything”. You have to commit and persevere in content marketing. There is a lot of noise out there and it will take time to cut through.
In this blog, I am going to show you a quick, easy way to get more traffic without spending more money. Who doesn’t love that?
Getting More Traffic to Your Dental Practice’s Website
Let’s face it, sharing curated content is much easier than creating content. Start by thinking about how you, your friends, and family use the internet. You read and share articles, right? We all do (and we spend WAY too much time doing it).
I want to introduce you to Snip.ly.
Snip.ly is an incredible tool that allows you to use content curation to drive traffic to your website. What’s better? It’s free!
Every time you share an article, on any social network, you will share the Snip.ly link versus the original link. The Snip.ly version appears the same as the original, only it includes a call to action at the bottom of the page. This allows the reader to go straight to your website or landing page. See below:
You can always include credit to the article’s source. It is a great way to build relationships with influencers and engage their audience, but it is not required.
Get started with Snip.ly
Here is an easy, step-by-step guide to get going.
- Go to snip.ly and sign up for a free account. Yes, you just type “snip.ly” into your browser.
- You will need to create a practice account with an email.
- Setup your brand profile. You are going to want to upload your logo and decide on where you want to drive traffic.
I would advise you have a dedicated page to send traffic to. Do not just drop them on your home page. Send them to your Contact page or to a landing page for the service you are promoting (whitening, Invisalign, CEREC, etc.).
- Once your brand profile is set up, find an article you want to share.
- Copy/Paste the URL of the article into Snip.ly.
- A box will appear where you will customize your CTA. Choose what you want to readers to see as a message, customize your CTA button, and input the URL of where you want your web traffic to go.
- Click “Create” and you will see the new URL you’ve just created. It will be shorter and should start with http://snip.ly/.
That’s it! You just created your first snip! Copy the Snip.ly URL and head over to your social media accounts and start sharing using the new link.
*Additional Dental Marketing Tip – Install the Snip.ly Chrome extension. It will make snipping much easier! Any time you come across a great article, you can immediately “snip” that content in your browser.
Powerful Content Marketing
There are various levels of Snip.ly pricing. As stated, the free version allows up to 1,000 clicks per month. Paid versions give more customization options for logos, buttons, etc. It’s fully customizable! Create multiple CTA’s for various services, different seasonal drive times, different types of content, or for more than one office location.
Every Snip.ly account includes some really helpful analytics and tracking information, too. Your dashboard will give you data such as the number of snips you’ve created, clicks, average time on your pages, etc. This is powerful for your dental practice as it allows you to gauge what content worked and what did not work in generating traffic.
Tracking your marketing ROI shouldn’t just be about money. You need to spend and track your time intentionally, too. Stop wasting valuable time on things that aren’t working.
Snip.ly is powerful and awesome. It will allow you to use influencer content to drive traffic to your website. It allows you to share relevant, engaging content with your audience and continue to build those important relationships that keep your brand strong and your patients referring.
If you want to build strong relationships and get your patient referral network running like a well-oiled machine, we are here to help! Chat with us anytime at GrowPracitceGrow.com.
I would love to hear about your experience with Snip.ly and how it helps boost your website traffic! Email me with questions, thoughts, or comments at firstname.lastname@example.org.
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No spam or sales. Just helpful marketing advice for your dental practice.