How a Dental Practice Can Market On Instagram

They say a picture is worth a thousands words.  In that case, using photography and video to market your dental practice is a great way to communicate with a growing patient base.  Instagram is a popular form of social media used by more than 300 million people worldwide, every month.  The best part, it’s a free form of advertising for your dental practice.

Why Use Instagram

Instagram users often search their favorite brands and businesses to follow.  By posting the right images, you can draw in new followers interested in what you have to offer.  Brand recognition is essential.  Instagram is such an effective tool to encourage liking and sharing.  By setting up a photo booth, having props on hand, setting up a hashtag for use by patients in your practice or even having a patient photo contest, you can get likes and shares by simply being the backdrop for these images and videos.  See more on this below.  Lastly… be sure you have a HIPAA form signed by each and every patient!

Contests and Promotions

Some dental offices choose to run contests or special promotions exclusively for followers as an added incentive to follow.  They will typically require followers to re-post a specific image from the account and use hashtags.  Your followers post the image and your name on their Instagram, allowing you to reach everyone that follows them.  Anyone who wants to join the contest must follow your account and post the image as well.  You may also want to offer a discount for any patients who follow your Instagram account.


Hashtags are very important. When you include a hashtag under the image, that specific image shows up whenever someone searches the hashtag.  Not only does it generate likes, but also followers.  Don’t be afraid to get creative when it comes to hashtags. Keep them relevant and include a mix of simple and creative hashtags.

Follow Others

Follow other accounts.  Ideally, aim to follow your target audience.  Many people follow accounts back, especially accounts that like and comment on their photos.  A free tip of advice to gain followers and add some validity to your brand… search hashtags for keywords like “follow4follow” or “followback” to get your account established more quickly.

Avoid Paying for Likes or Followers

Since the goal is to reach new patients and get your name out there, avoid buying likes or followers. There are numerous sites that promise “real” followers, but they are typically robots that are eventually deleted from Instagram.  Don’t fall into this trap.  You can build a solid audience organically.

Advertise Your Instagram

Let your patient base know you have an Instagram account by posting the username on your other social media pages, such as Facebook, Twitter and LinkedIn.  Encourage people who visit your website to also follow your Instagram and other pages for support, coupons, promotions, etc.

If you have more questions or you’re interested in having a Free Dental Practice Marketing Audit done of your website, just fill out the form or call our office today!  GrowPracticeGrow is a team of dental marketing experts who get new patients in your chair.  Want results or more bang for your marketing buck?  Contact us, today!

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