SEO draws out of many areas, from keyword saturation earning backlinks to internal linking, all the way to basing an entire page around ranking your site for a single keyword. There are tons of methods for deploying effective SEO and getting ranked on those all important search engine results pages.
Here are simple, yet often not attended, techniques you should start implementing to see definitive results in your dental practice marketing.
Make It Organic, Not Processed
If you’re riddling your pages with tons of different keywords, it starts to look like it was slammed together haphazardly. To reach organic form, you want to lay down rules and be smart about each individual case. The following are good rules to follow when writing articles for anything and everything:
- Each page focuses on one (preferably long-tail) keyword. This is the focus and what you base your rules on. Other keywords should pop up naturally, and should only be leveraged if it reads completely organically.
- Mention your keyword one time in the introductory paragraph.
- Mention your keyword at least once, no more than twice, in each body paragraph.
- Mention you keyword one time in the closing statement.
This ensures readability, but still gets that page optimized.
Title Your Territory
Your targeted keywords should be in your permalinks as well as any H1 titles. If you can’t get it in one or both of these, mention it at least a couple of times in your H2 section headers. But don’t title just for the sake of titling—make sure your titles fit. If your keyword can’t sensibly fit into your titles or permalinks for any reason, you need to restructure your page so they can.
Newer Is Better
If your website offers any kind of content, you want to schedule regular content releases. It doesn’t matter in what frequency but instead that you stick with that schedule. If you can only do one content update per week, go with that. If you can manage once per day, that’s awesome.
You could even post on weekends, or on three set days in the week, or anything at all. Just don’t overwhelm yourself and get burned out—that’ll make sticking to the schedule very hard.
Remember that if you can easily implement a simple technique into your SEO, that’s worth more than you might think. Every bit counts, and despite the simple nature of these tips, you’ll be surprised how much they help.