What if I could predict the future? What if I could tell you the next “big thing” in social media? You’d hire me in a second to get your practice involved immediately, wouldn’t you? Well, there is good news. First, you don’t have to pay me. I will freely give you the information. Second, there is a social media platform that is growing rapidly and your dental practice needs to stop (finish my blog though) and sign up immediately. What is this incredible, awe-inspiring new digital amazingness? It’s a little place called Nextdoor.
Have you heard the name? Like any overnight success, Nextdoor is already six years old with over ten million users. The company is expected to have more users than Twitter in 2018! That’s a lot of people. The idea behind ND is a new, digital platform where actual neighbors can connect. A place to discuss events, lost pets, happenings, crime, home service recommendations, community outreach, etc. There is also a place to discuss specialists such as, you guessed it, dentists. Nextdoor is the place to bring a community together in the modern, digital age. It’s as if Facebook, Angie’s List, Craigslist, and your neighborhood watch program all slammed together into an engaging, easy-to-use digital platform.
The platform has a built-in validation protocol that ensures each and every user does, in fact, live at the address they claim. Claiming your page is very similar to how you would on Google or Yelp. The platform, when used properly, can really bring local awareness to your dental practice much the way an expensive mailer campaign would have in the past. If you’re going to have events or community outreach during the year, put it on Nextdoor. Verify your practice. Engage with people and watch the local neighborhood start to engage you immediately.
Your active patient base is always going to be your best referral source. However, new Apps and social media platforms are a great way to stay ahead of the curve and continually keep your practice engaged with the local community. Keep your page up to date and start to share the culture of your practice with the rest of the world. Pairing the right social media with effective content, especially video, is a recipe for success in today’s modern digital marketing realm.