Social Media Bottomline Basics

Social media is vital for dental practices that wish to engage with customers in real-time.  You can establish yourself as an authority by sharing helpful, informative content to engage and educate your followers.  Effectively pushing this content across your various social media platforms, on the right day, at the right time, and in the right format for your given audience is more important than the content itself.  Learn to monitor activity for peaks and valleys in traffic.  Again, if you’re generating amazing content, but you’re blasting it out incorrectly, what’s the point?  The key is to know your end user.  Publish content to help and improve their day-to-day lives.  You establish yourself as an authority and a resource when you avoid any kind of self-serving motives and just provide the help they’re looking for.

Choose Your Best Platform(s)

The seven essential social networking platforms for you to use are:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Pinterest
  • Instagram

These sites promote business sharing and generate the most traffic. They can substantially boost dental practice clientele by giving people a chance to share their experiences with you as they learn more about you.  In addition, don’t forget to start and maintain a practice dental blog. Having your own business blog increases brand loyalty by enticing your customers and keeping them informed.

Use Social Media Tools

These applications enable you to maximize the efficiency of social media platforms on so many levels. For instance, on Twitter, Tweetdeck allows you to monitor customer tweets across multiple accounts. Likewise, the tool LikeAlyzer for Facebook helps you analyze page activity and other valuable statistics. Incorporating social media tools into your daily advertising schedule adds to your potential for online marketing success.

Try New Networks

Exploring social media will help you find new people who are attracted to your brand. New social media platforms are constantly springing up, and they deserve to be recognized for their ability to support small business needs. The point is to contact customers by gaining fans, friends, and followers who want to know more about you and your business. Set up test accounts on different platforms that suit your dental niche. In doing so, you will find invaluable business resources that ensure you win the social media game.

In Closing

In addition to taking advantage of these three, basic opportunities, it is imperative that you strive to diversify your marketing strategy. Make decisions about your business plan based on your potential to enhance your practice’s online presence.  By leveraging the bottom line basics of social media, you can expect to build a better brand, reach your target audience, and make more profits.

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