Stop Using Stock Photography: A Dentist’s Guide to Online Imagery

As you’re scrolling down your news feed, what’s more likely to catch your attention—more of the same black-and-white text, or a striking high-quality image? Social media platforms like Instagram and Pinterest have long been hubs for image sharing, but photos are now uploaded to almost every social media site, including the big three: Facebook, Twitter and LinkedIn. It’s time to utilize the basics of posting practices to ensure your content reaches the audience it deserves.


Facebook has always been the premier site for multimedia sharing. The wide interface is great for individual photos and albums, so people are naturally inclined to add pictures to their Facebook accounts. But what you may not know is that posting with pictures actually earns you a wider audience. A study by eMarket showed that photos make up 87 percent of re-shares on Facebook! That’s huge—especially considering that re-shares are the most valuable type of interaction on Facebook. Re-shares make your posts visible to a broader audience than your own following, and thus Facebook’s algorithm gives re-shares more weight than likes or comments. This means adding images will boost your visibility on other Facebook feeds.


Tweets are meant to be short and pithy, and what’s more succinct than a picture? While a picture may be worth a thousand words, photos attached to Tweets don’t drain your character count. According to Buffer, tweets with images get an average of 18 percent more clicks than those without. Even better, tweets with images earn 89 percent more favorites and 150 percent more retweets. There’s no reason not to post more images on Twitter.


If you’re using LinkedIn, photos can help you in two ways. First, like any good profile, a high-quality profile picture attracts more interest than a picture-less profile. Forbes says profiles with pictures are seven times more likely to be viewed. Once you’ve done this, you can also post photos along with your LinkedIn updates, which creates more clickthroughs for your posts in the same manner it does on Facebook and Twitter.

Whatever site you’re using, make sure your photos are of good quality–there are so many cool filter options as well to enhance photos as needed. Be sure you re-size images or crop them to fit each site so nothing important gets cut off. If you don’t know how to do this, websites such as Canva offer free graphic design software that makes this a snap! These practices illustrate your attention to detail, and eye-catching images draw attention to what’s really important: your content. In the end, a good picture may be worth a thousand likes.

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