You Deserve More
As a dentist, you deserve more. You deserve more than overpriced services and the confusion, frustration, even fear that can come with any marketing agency’s pitch. There are a lot of fancy words floating around out there like SEO, PPC, keywords, ranking, etc. I’ve heard them all as I am sure you have, too. The truth is, SEO is important. However, it should not cost you an arm and a leg.
Common SEO Problems
Many dental practices are struggling in the same areas of SEO, so I put together a new e-book all about the 5 most common SEO mistakes that dental practices make. You can pick up a free copy here, but first, I want to talk about your brand. You see, SEO and PPC and a website that costs thousands aren’t the Pandora’s box that unlocks the riches of modern dentistry for you. It’s all important, but the fact is, your patient is buying you. Most consumers don’t care to know the details of a procedure, how expensive your tech is, how much granite you’ve had installed or the number of flat screen TVs you’ve got. Those aspects tie into an awesome patient experience no-doubt, but in the end, they are buying you. People want a dentist they like, know, and trust. Think about it, how many of you have that office in town that’s been there forever, they do little to no marketing, and they are still killing it in the production department? No matter what promo or discounts you run or what you give away, the majority of those patients will not leave. Ringing any bells?
Stop Wasting Marketing Dollars
The fact is, you can spend a ton of money on marketing. I have been in dental marketing for years and I have seen no fiscal investment outweigh a dentist who is willing to invest time in their community and social media. Referrals will always be your strongest marketing pipeline. When I say strongest, I mean those patients that stay with you for years, that make their recall appointments, that accept treatment and that pay their debts. Quality patients. That is the bread and butter of profitable dentistry.
Will quality patients walk-in off the street, too? Absolutely. But, delighting your existing patient base will work wonders for your bottom line versus trying to win over cold leads. Invest in your practice, in your team, and in your patients. Connect with the community. Start a blog. Branding is where I’ve seen dental practices really take their marketing to the next level, and I have tried it all.
In the coming months, I’m going to be sharing a lot of content that I hope you enjoy and that can help you and your colleagues see real growth. I look forward to the journey together.
Get your free copy today! CLICK HERE:
Video is a crucial part of any successful digital marketing plan. The plan for your dental practice needs to include a blog full of rich, original content and a video library. This influential form of media has the ability to deliver your message in a way that other types of marketing simply cannot. With the advancement of smart phones, tablets and social media, your business stands to lose valuable market share to your competitors if you fail to add a video component to your marketing mix. Here are five reasons why your dental digital marketing plan absolutely must include video:
Video Packs a Punch
Studies show that one minute of video can be just as powerful as 1.8 million written words. Because video content engages the viewer both visually and audibly, it builds a faster connection with the viewer and elicits a stronger response.
Video Can Increase Search Engine Rankings
Kissmetrics reports that video appears in 70 percent of the top 100 search results listings. By optimizing your video for search engine traffic, you stand to boost your rankings and achieve a higher SERP (search engine results page).
Video Helps Build Your Brand
Video can be a very effective way to express your practice’s values and build brand awareness. Videos are versatile and can be easily shared on social media sites, blogs and other online channels. As your videos circulate around the web, awareness of your brand will only grow stronger.
Video Creates Familiarity
Being a dentist, you’re a specialty service provider. A service provider that many people are scared of. Let’s be frank, going to the dentist is a scary and anxiety riddled situation for a huge chunk of the population. If you use video content to create familiarity with patients before ever meeting face to face, you can help to eliminate the fear. People generally trust someone they know more than a complete stranger, so it helps to become a familiar, trustworthy face to your future clients through video marketing. Also, by allowing a new patient the ability to see your office, the staff they’re going to meet when they arrive, etc., you can make even the most anxious of patients feel a bit more at ease in your chair.
Video Drives Sales
Consumers are 85 percent more likely to purchase a product or service after watching a video about it, according to Invodo. Do you want better case acceptance for Invisalign, CEREC, etc.? Make videos about these solutions! Tell patients you have them and why they need them! Eventually, you’ll have patients calling your office requesting these products and solutions simply because they know what they are, how they work… and that YOU have them!
The message is clear: Video content needs to be a primary component of your dental practice’s digital marketing mix if you hope to stay relevant and competitive with today’s online consumers. Are you not happy with your new patient numbers? Interested in getting real practice growth through effective use of your marketing budget? Contact us today for a FREE Practice Marketing Audit with a dental marketing expert from GrowPracticeGrow!
SEO draws out of many areas, from keyword saturation earning backlinks to internal linking, all the way to basing an entire page around ranking your site for a single keyword. There are tons of methods for deploying effective SEO and getting ranked on those all important search engine results pages.
Here are simple, yet often not attended, techniques you should start implementing to see definitive results in your dental practice marketing.
Make It Organic, Not Processed
If you’re riddling your pages with tons of different keywords, it starts to look like it was slammed together haphazardly. To reach organic form, you want to lay down rules and be smart about each individual case. The following are good rules to follow when writing articles for anything and everything:
- Each page focuses on one (preferably long-tail) keyword. This is the focus and what you base your rules on. Other keywords should pop up naturally, and should only be leveraged if it reads completely organically.
- Mention your keyword one time in the introductory paragraph.
- Mention your keyword at least once, no more than twice, in each body paragraph.
- Mention you keyword one time in the closing statement.
This ensures readability, but still gets that page optimized.
Title Your Territory
Your targeted keywords should be in your permalinks as well as any H1 titles. If you can’t get it in one or both of these, mention it at least a couple of times in your H2 section headers. But don’t title just for the sake of titling—make sure your titles fit. If your keyword can’t sensibly fit into your titles or permalinks for any reason, you need to restructure your page so they can.
Newer Is Better
If your website offers any kind of content, you want to schedule regular content releases. It doesn’t matter in what frequency but instead that you stick with that schedule. If you can only do one content update per week, go with that. If you can manage once per day, that’s awesome.
You could even post on weekends, or on three set days in the week, or anything at all. Just don’t overwhelm yourself and get burned out—that’ll make sticking to the schedule very hard.
Remember that if you can easily implement a simple technique into your SEO, that’s worth more than you might think. Every bit counts, and despite the simple nature of these tips, you’ll be surprised how much they help.