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3 Steps to Absolutely Own Local Search

Are you paying over $500 per month for an SEO strategy that isn’t producing new patients? As a dentist, you are a local specialty service provider. A complex and expensive SEO strategy isn’t needed to drive local new patients to your office. Even if you practice in multiple locations, local search needs to be set up, effectively, for each market. Google estimates around 73% of all, yes all, online activity are from customers looking for local businesses in their area. This is advantageous for your dental practice and should be a cornerstone of your new patient strategy. The best part… you can do this yourself. Here’s what you need to know to get new patients in your practice.

Own Your Google Business Listing

Optimize your Google Business listing.  I mean really knock it out of the park.  First, claim your listing.  Verify it.  Next, go through and thoroughly complete your Google Business Listing. This will serve two purposes:

  • One, it will help patients find you.
  • Google will rank you higher if your listing is complete versus one that is incomplete. *Make sure that you select specific categories for your business.

Own Targeted Local PPC

If your plans for your practice include global conquest, that’s great. Most likely though, your ads don’t need to be seen by everyone all over the world. By setting up targeting, your ads will only display in a certain location or set of locations as specified. We recommend a 5-mile radius around the practice location. However, in more rural/urban locations, the radius may fluctuate.

Own Call Tracking

Your practice needs a solution to track and measure phone calls. Setup a call tracking phone number for every new patient source like Facebook, Google, radio, etc. This will help you to see which sources are producing new patients and which are not. Thus, you can optimize your advertising budget to profitable channels and make your marketing dollars much more intentional. This call tracking number needs to be connected to your Google Business Listing so that AdWords will pull the number into ads through it’s “location extension” feature. This allows more phone calls to generate on local searches and improve your AdWords quality score.

Conclusion

That’s it! That’s the “secret sauce” of effective local search. Sounds easy right? Not necessarily. You can do this yourself. However, we can make it easy by providing solutions to create, implement and manage all of the above for you. All you have to do is sit back and enjoy the stream of new patients.

Website Ranking: How it works & why it matters

The realm of Internet marketing can be a harsh landscape, if you aren’t well-versed in many of the important techniques companies utilize to remain visible and competitive on the Web. While there are many Internet marketing methods, the ultimate goal of each is the same: to increase website ranking, which subsequently improves online visibility and ensures that your site is found first, before those of your competitors.

What Exactly Is Website Ranking?

Website ranking is essentially a place in a list. The higher you are on the list, the more likely you are to be seen by those searching for you. It doesn’t matter how well your website has been designed, or how good the products you sell are—if you don’t achieve a strong website ranking, your website may never be found.

The categorization of your website is determined by the relevance of your website to specific search criteria—namely the keywords and keyphrases utilized in your website content and other sources that link back to your site.

The search engines consistently browse through the millions of existing webpages, online PDF files, images and videos, and index them according to their content or titles. When someone enters a search request into the search engine’s search box, the relevant websites appear in a list, ranked according to the relevance determined by the search engine.

How is my website affected by website ranking?

As mentioned above, if you don’t rank highly in relation to relevant keywords and keyphrases, your website might not appear on the first or second pages of search results, which is detrimental, because most consumers don’t bother to look past the second page of results.

Consider your own search habits: imagine you are searching “sushi restaurant in Smithfield.” You will be presented with pages of results, but how many will you actually look at? You might not even go past the first page if you find one you like. That is the same consumer behavior exhibited by millions, which is why it is vitally important for your website to appear as high as possible in the ranking.

How can I improve my ranking?

SEO or search engine optimization is the first step in establishing a strong page ranking and increasing your online visibility.  By finding keywords you want to associate with your business, strategically placing those words in your content, using correct meta tags, image naming, providing unique and effective content and much more, you can get your website ranking and traffic up in no time at all.  SEO is a complex subject, much too complex for a brief summation in this post.  Optimizing your website to rank well on Google requires a mixture of several different strategies.  I would encourage you to reach out to me or another marketing professional to further discuss your options and how to get your site ranking on the first page of search in your area.