Website Ranking: How it works & why it matters

The realm of Internet marketing can be a harsh landscape, if you aren’t well-versed in many of the important techniques companies utilize to remain visible and competitive on the Web. While there are many Internet marketing methods, the ultimate goal of each is the same: to increase website ranking, which subsequently improves online visibility and ensures that your site is found first, before those of your competitors.

What Exactly Is Website Ranking?

Website ranking is essentially a place in a list. The higher you are on the list, the more likely you are to be seen by those searching for you. It doesn’t matter how well your website has been designed, or how good the products you sell are—if you don’t achieve a strong website ranking, your website may never be found.

The categorization of your website is determined by the relevance of your website to specific search criteria—namely the keywords and keyphrases utilized in your website content and other sources that link back to your site.

The search engines consistently browse through the millions of existing webpages, online PDF files, images and videos, and index them according to their content or titles. When someone enters a search request into the search engine’s search box, the relevant websites appear in a list, ranked according to the relevance determined by the search engine.

How is my website affected by website ranking?

As mentioned above, if you don’t rank highly in relation to relevant keywords and keyphrases, your website might not appear on the first or second pages of search results, which is detrimental, because most consumers don’t bother to look past the second page of results.

Consider your own search habits: imagine you are searching “sushi restaurant in Smithfield.” You will be presented with pages of results, but how many will you actually look at? You might not even go past the first page if you find one you like. That is the same consumer behavior exhibited by millions, which is why it is vitally important for your website to appear as high as possible in the ranking.

How can I improve my ranking?

SEO or search engine optimization is the first step in establishing a strong page ranking and increasing your online visibility.  By finding keywords you want to associate with your business, strategically placing those words in your content, using correct meta tags, image naming, providing unique and effective content and much more, you can get your website ranking and traffic up in no time at all.  SEO is a complex subject, much too complex for a brief summation in this post.  Optimizing your website to rank well on Google requires a mixture of several different strategies.  I would encourage you to reach out to me or another marketing professional to further discuss your options and how to get your site ranking on the first page of search in your area. 

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